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Back with Vitaly Pecherskiy, Co-Founder and COO at StackAdapt!
In this Marketing Over Coffee:
In this episode Vitaly Pecherskiy brings us up to speed on programmtic advertising and more!!
Brought to you by our sponsor: Terminus
Working with a Demand Side Platform (DSP)
Creative team going from 1 to 14 in 2 years, and expected to double again in six months
9:11 Marketing Over Coffee is sponsored by Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc.
Contextual vs. Segmentation
Setup vs. Performance
The explosion in connected TV ads
Going from 50-275 Employees over 4 years
Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling!
Join the Analytics for Marketers Slack Group! (Get the Job reports!!)
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Our theme song is Mellow G by Fonkmasters.
The post Back with Vitaly Pecherskiy, Co-Founder and COO at StackAdapt! appeared first on Marketing Over Coffee Marketing Podcast.
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