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Veronica Shannon, How to Turn Your Passion Into a Sustainable and Innovative Business - InnovaBuzz 408



In this episode, I’m really excited to have as my guest, Veronica Shannon, a lawyer, entrepreneur, published author and sustainability leader. She founded retub, the premium reusable takeaway food container that has a built-in container exchange program and other businesses that have purpose and innovation at their heart.

In our discussion, Veronica talked to me about:

  • what drove her to start retub and how she tested and refined the idea
  • how she engaged all stakeholders, not just customers, in the development of the product
  • the importance of feedback and learning from that feedback

Listen to the podcast to learn more.

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