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The Major Shift in Influencer Marketing

eCommerce Fuel


Josh Zhang is the Founder and CEO of, an influencer marketing agency that is home to some of the best-looking and smartest creators and entrepreneurs in Los Angeles. In this episode, we talk about where the influencer market is going (particularly after the pandemic), the best use of a $50,000 marketing spend in 2021, and why it’s more important than ever to look at what is converting customers in real-time when it comes to advertising. We also talk about some of the more under-utilized platforms that are not only giving creators more control, but also allowing them to have a bigger piece of the viewer pie.

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